LAFC-Jersey Redesign

LAFC

Problem

How to introduce a German Power Tool company to the US market?

Idea

Let’s partner up with a soccer team with a huge hispanic fan base.

LAFC-Jersey Redesign

Experiential/PR

Meet Olly, LAFC’s Flacon Mascot

A Celebration of Flight

LAFC’s matchday ritual. One falcon will be chosen for a pregame flight at center pitch - hunting a lure of our opponent’s crest.

The Big Idea

What if we have Olly the flacon make his landing in one of FLEX’s PowerTools?

Podium and Falcon Training

Promo Shoot At The Banc of California Stadium

OOH LA Campaign

Concept

In the street of LA

CD - Shane Valdez

SR. AD - Felipe Martinez

LAFC