Scale through Modularity

For tournament footprints where space allows, our full scale design concept will wow audiences, creating beautiful areas to explore. In this bespoke structure, the stunning exterior portrays the unity of FIFA through the ring shape, while the semi transparent shade structure elegantly evokes the central feature of the beautiful game: the ball. Green space ties into the sustainability message, and the structure invites exploration, conversations and discovery through the various unique shapes and spaces. For smaller tournament footprints and budgets, the modular approach brings design consistency and repurposes the materials for a sustainable solution.

Design Flexibility

For the purposes of this proposal, we have focused on the unity ring concept, but the possibilities are endless. In partnership with FIFA, GMR and Hochsitz would customize a modular solution based on the same sustainable principles. This second concept exemplifies the creativity and flexibility of the solution. Whether combined to form a “village” within the Festival or deployed across various stadiums and host markets, the objectives and story remain the same.