Coca-Cola

Assignment

Develop a compelling Shopper Marketing program in partnership with Family Dollar and the Boys & Girls Club of America to engage the shopper and ultimately drive Coca-Cola purchases.

Concept One

Uncap Possibilities

We can all think back to a moment when we realized what our passion was. That first time we used a paintbrush, looked into a microscope, or held a basketball.
‍
But thousands of future artists, scientists and Olympic athletes don't have the tools they need to discover their full potential.
‍
When you purchase a Coca-Cola product at Family Dollar, you're helping the kids in Boys & Girls Clubs have a safe place to gain confidence and develop skills that will last a lifetime. With your purchase, you're uncapping their potential and the endless possibilities that it can lead to.

Concept Two

Future Forward

There's one phrase that all Hispanics always hear from their parents growing up: ("Tienes que salir adelante". / You've got to move forward). But this expression is bigger than any one culture, moving beyond barriers and across every community to every child that has to overcome obstacles.
‍
So let's ask moms, together with Coca Cola and Family dollar, to help kids move forward with their talents, their passions, and all the things that the Boys & Girls Clubs have to offer.

Spanish Version

Concept Three

Start Spectacular Stories

It takes a community to help individuals thrive, and since 1906, The Boys and Girls Clubs of America has been an integral part of doing just that. Now Coca-Cola and Family Dollar are lending a helping hand.

We're investing in the lives of young people and contributing to the vital resources that help them reach their full potential. This year, whenever you purchase a Coca-Cola product at Family Dollar, you'll be contributing directly to the great futures of the young people in our communities. You'll help start their spectacular story.